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Behind the Scenes with TMG: Building Your Business Empire

Welcome to The McVay Journal, your go-to source for insights and inspiration tailored for entrepreneurs, non-profits, and faith-based community leaders who are driven by values and purpose. I'm Carli McVay, your Business Coach. Each week, we'll explore the essential topics that matter most to your journey.

Behind the Scenes with TMG: Building Your Business Empire

This week, I'm pulling back the curtain on the strategies and mindsets that can help you build your business empire. From educational resources and a real-world case study to the power of community and the importance of maintaining inspiration, we're here to equip you with the tools you need to succeed. Let’s do this! Xoxo, Carli

Toolkit 101

In the fast-paced world of business, continuous learning is the key to staying ahead of the curve. Whether it’s devouring the latest industry trends, mastering new skills, or gaining insights from experts, never underestimate the power of educational resources. From online courses and workshops to industry publications and podcasts, make it a habit to feed your mind with knowledge that propels your business forward.

Business Goal: Determine one skill you need to develop and go get it!

FYI---I'm hosting a webinar at the end of this month. Stay posted for a VIP invite!

Real World Case Study

Entrepreneur: Kara Williams - Building an Empire

Background: Kara Williams, a former marketing associate and full-time mom, started her entrepreneurial journey with an online boutique, Williams Trends, specializing in trendy women’s fashion.

  • Revenue Stream 1: E-commerce Boutique Kara leveraged social media to drive traffic and collaborated with influencers, quickly making her boutique a popular choice for affordable fashion.

  • Revenue Stream 2: Subscription Box Service She introduced Trendy Threads, a subscription box service offering curated monthly fashion items, providing a steady income through recurring monthly fees.

  • Revenue Stream 3: Fashion Consulting and Workshops Kara launched Williams Fashion Consulting, offering personal styling services and workshops, further establishing her as a fashion authority.

Outcomes: Kara’s diversified approach created a resilient business. Each revenue stream complemented the others, enhancing her brand and ensuring steady growth.

Lessons to Leverage:

  • Diversification builds stability and scalability.

  • Leveraging marketing expertise and personal branding drives success.

  • Strong cross-platform presence boosts multiple ventures.

Kara Williams’s journey underscores the importance of diversification, strategic marketing, and leveraging personal strengths to build a successful business empire. Good job Kara!

Building Your Tribe

No business is an island. Cultivate a supportive community of like-minded individuals who understand the entrepreneurial journey. Whether it’s networking events, online forums, or mastermind groups, surround yourself with people who inspire, challenge, and uplift you. Remember, your network is your net worth.

Business Goal: Identify one networking event, forum, or group you can attend this month that will push you closer towards your empire!

Being the Tortoise

Running a business is a marathon, not a sprint (aka the tortoise not the hare wins the race).

There will be highs and lows, moments of triumph and moments of doubt. That’s why it’s essential to fuel your journey with inspiration and motivation. Seek out stories of resilience, perseverance, and success. Whether it’s a TED Talk, a motivational book, or a conversation with a mentor, find what lights the fire within you and keep it burning bright.

Personal Reflection: What is one huddle that you turned into an opportunity in 2024? That's can make lemon martinis out of lemons!

Summing it Up

Building a successful business is a journey filled with twists and turns, highs and lows. But armed with the right mindset, resources, and community support, you have everything you need to turn your dreams into reality. Remember, success is not a destination; it’s a journey. Embrace the challenges, celebrate the victories, and never stop striving for greatness.

Call to Action

Ready to take your business to the next level? Connect with me, Carli McVay, for personalized coaching and exclusive resources. Follow The McVay Journal for weekly insights, and don’t miss out on my upcoming webinar—stay tuned for your VIP invite!


In the hustle of building your empire, it’s easy to overlook the blessings along the way. Take a moment to pause, reflect, and express gratitude for how far you’ve come. Celebrate your victories, big and small. Gratitude not only fosters a positive mindset but also attracts abundance into your life and business.

Until we meet again...Xoxo, Carli

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